They grew up in 3C products and illustrator artwork service social media. They are accustomed to expressing themselves and connecting with the world through digital technology. They also like to get rid of the frame and show their characteristics. Consumption behavior is one of the media for them to express themselves. Deciphering the consumption habits of Generation Z. Generation Z grew up in the era of booming digital finance. Digital payment platforms are becoming more and more popular. As long as they have a mobile device, they can make consumption. Therefore, for them, cash flow is not a physical transaction in their hands.
The medium is the flow of numbers, so it is more daring to rush and spend. Generation Z believes that hard work is not the only way to grow wealth. Open source financial management can help them have more capital to use, and the information on the Internet is endless, and online financial teaching platforms are very diverse. There are more opportunities and earlier access to financial management, and the sensitivity to discounts has also increased. For example, before spending, they will crawl the Internet to compare prices, which credit card is more favorable, more reward points, and more practical? Where can I get coupons? In addition, Generation Z grew up in the era of information explosion, and only fast and accurate information and processes can capture their preferences, so simplified consumption process is what they are looking for,
especially the instant and smooth user experience, which can satisfy their current needs. Enjoy, and hit their pain points better. If you want to attack the Gen Z market, there are many obstacles to traditional consumption methods Looking at the current financial institutions, although they all want to attack the market of Generation Z, the traditional model still erects a high wall. For example, the discounts of traditional credit cards are mainly tied to entities, but for Gen Z consumers, they value digital experience and are accustomed to online consumption, whether it is 3C supplies, cosmetics, daily necessities, and even insurance and other services can be done on the e-commerce platform , the physical preferential method is not enough for Gen Z. In addition, in the past, the credit card verification process was complicated and took a long time, especially for Gen Z, who are credit card novices and do not have any credit history, the process of waiting for the card verification will also be long; in addition, many credit card first brush gifts , all require that the conditions be completed within 30 to 50 days after the card is checked, but it takes a few days from the check of the card to