You have options to compare, ask, contrast and decide almost immediately. When you have made the decision, you can also make your reservation and buy activities without interacting with the company, all digitally. During the trip, you can continue consulting and making decisions on the go; and once you have lived the experience, you can share content and opinions that will determine the reputation of our company and will condition the decisions of future travelers.
Data, the new essential for digital tourism In the case of Turismo de Sitges, our starting point for change is data analysis, but be careful! The first thing we have to be clear about is what information we want to obtain with the data analysis, for what purpose, how we are going to use it, what pain point they are going to solve for Whatsapp List us and how we will later evaluate the results. We cannot fall into the trap of analysis paralysis or let technology overwhelm us and lose focus on our goals. POSTGRADUATE DEGREE IN DIGITAL TOURISM Get training from the leading experts in the sector. I want to find out more! First, it is necessary to define some indicators of the traveler's pre-trip – post-trip phases.
The data obtained will allow us to know in detail the profile of our tourists and visitors with the idea of being able to adjust future strategies and action plans as much as possible, which we will then review, analyze and adapt. In our case, the data allows us to segment, among other things, by type of: Tourist Interests Origin Expenditure Preferences This information helps us determine which tourists we believe are more sustainable for the destination, those that can lead us to a better quality/quantity balance , to a more sustainable tourism. We continually evaluate, redefine, implement, re-evaluate... it is a process of continuous evolution and one that always has as its horizon trying to offer the best tourist response for the municipality and make the best decisions based on information and not on intuitions. It is from here that we will be able to plan the best actions for Marketing, Promotion, Customer Loyalty, Up and Cross Sales, Product Creation, etc.