If you've been an SEO practitioner for a while and you think you're Image Manipulation not learning as much as you used to, maybe it's time to start thinking more broadly and try your hand at international SEO. Managing SEO for a global audience doesn't apply to many smaller websites, but if you have the type of product or content that can transcend borders and languages, there could be tremendous growth to be had. focusing on users from other countries. When you start focusing on other countries and Image Manipulation locales, you should first focus on low-hanging fruit like translations and currency conversions rather than native content creation.
In my experience, simply making your product Image Manipulation available in other languages without any other changes can lead to significant traffic and revenue growth when searchers in that new language find your site. Adding these new translations and pricing experiences, while seemingly simple, will actually require you to make complex site architecture decisions. Advertising Continue reading below You want to be sure that users in your primary country won't accidentally come across your new translations and pricing while browsing your site. At the same time, you don't want to Image Manipulation affect your search presence on Google by having your translations overtake your main content. Essentially, you need to have a defined architecture that specifies which content and pages belong to each language or country.
Subdirectory vs subdomain vs ccTLD The decision on Image Manipulation how to structure your website is one that, so far, is generally consensus best practice. However, it might be different for the future. Most international SEO experts recommend that a site consider using a subdirectory for different languages (example.com/fr); however, if the financial and technical cost can be afforded, a country code top-level domain, or ccTLD, (example.co.uk) would be desirable. Having had experience deploying ccTLDs in multiple languages, I might have continued to echo that advice. Advertising Image Manipulation Continue reading below However, I recently came across a discovery where Google seemed to be doing the opposite of what it recommends in its Webmaster Help Center when it comes to ccTLDs.