Not to be outline, online email list shopping giant Amazon will perhaps be the largest investor of all. Though the consequences remain to be seen, email list one thing is for sure: content marketing is taking the spotlight. 2. Transparency Will Reign King (or Queen) Consumers are becoming increasingly email list desensitized. We want -- and often expect -- companies to be transparent, authentic, and dedicated to giving back.
After all is said and done, email list however, many consumers are reporting frustration with brand advertising, environmental claims, charitable contributions, and corporate support for various causes. Though such efforts have been successful for email list some brands, this type of promotion is increasingly being perceived as desperate or dishonest. Moving forward, brands need to focus on transparency email list and disclosure to close this gap as much as possible. Enter: Influencer email list Marketing. Yet, working with influencers can be sticky.
The Federal Trade Commission email list continues to take measures to protect consumers from companies who aren't transparent enough, including work with influencers. Take what happened with Machinima. In 2015, the FTC slapped Machinima, a YouTube gaming network, with a warning for not disclosing paid endorsements to YouTube influencers. And this is far from the only instance. A quick Google search email list shows that a lack of disclosure and transparency have caused trouble for many brands.