Now that we have talked about the importance of voice for videos, we need to make sure that we use it with the highest possible quality. There are some tools, equipment , techniques and care that guarantee that the voice favors the listener's experience. The use of the voice needs to make sense within the strategy outlined in relation to the content. For example, the public has a different reaction when hearing a male or female voiceover, according to research conducted by the University at Albany .
1. Build a narrative Communication must take into account the user experience in all its moments and stages, and videos must also play their role in the listener's journey. Creating a narrative is a way of involving people, bringing whatsapp mobile number list them closer to the experiences that we want to convey and generating empathy. In this context, the locution will serve to tell the story to the listeners, drawing them towards what is presented to them in the video. 2. Develop a rhythm of speech A very hurried speech can make understanding difficult. On the other hand, one that is too slow can distance the viewer.
Therefore, at the time of recording the audio, it is necessary to use an adequate rhythm so that each word is understandable. Punctuation requires special care, so as not to affect the meaning of the sentences. Thus, the ideal will be to adopt a standard rhythm for the speech. You can test it with your audience to ensure their understanding is adequate.
It is worth remembering that the rhythm, as well as the language, will have to adapt to the characteristics of your buyer persona. For example, there will be cases where it is appropriate to use jargon and abbreviations and others where it is not. 3. Record audio as cleanly and clearly as possible The audios are very sensitive to noise at the time of recording. Therefore, it will be important to find an acoustic environment that reduces the possibility of undesirable noise. Some editing programs can treat the audio and reduce the impact of noise, but it is always difficult to remove them completely. So, it is worth doing everything possible to guarantee maximum quality at the moment of capturing the speech, thus avoiding any type of negative impact at the end.